Watch Colleen Burns at Social Connections VI: ‘Who Gives a Clout? Three Reasons Social Eminence is Critical to Your Business’

For the first time at Social Connections VI, we recorded every single session in glorious HD video – opening and closing sessions, keynotes, breakouts and even our ‘Pardon the Interruption’ panel. This was a huge (and expensive) undertaking but one that we think will be massively valuable in terms of increasing the volume of IBM Connections information and education available to the community.

Next to be highlighted is a session from our Management track delivered by Colleen Burns. Colleen is Influencer Engagement Program Manager at IBM.

Her session brief was as follows:

Your mom may have been wrong – in the right crowd, popularity IS everything. Well, popularity combined with expertise and influence. Increasing your social eminence can mean the difference between successful selling and missed opportunities. Is your company tapping into this valuable resource? Learn how companies like IBM are measuring social eminence and using it to influence buyers, customers and industry thinking – PLUS learn tips on how to increase your own.

Here’s the session – it’s in full HD and clocks in at 21 minutes, so make it full screen and enjoy!

Who Gives a Clout? Three Reasons Social Eminence is Critical to Your Business, Colleen Burns  from the Social Connections VI channel, by Social Connections.

All the main stage sessions from the both days of Social Connections VI are now available on the event channel, and the remainder of the sessions will be published over the next few weeks (that’s the downside of HD-quality recordings – they take a while to upload!).

Social Connections
Although IBM Connections has been in the marketplace since 2007 it is still a relatively new product by IBM/Lotus standards. The larger LUGs (Lotus User Groups – such as UKLUG and ILUG) tend to focus on traditional Lotus technologies – Notes, Domino, a little Sametime and TDI with lots of the newer XPages thrown in the mix. The WUGs (WebSphere User Groups) tend to concentrate on core WebSphere technologies such as the Application Server, Portal and Process Server. In addition, these events can be very technical in nature. Therefore we feel there is a definite space for a Connections user group with a strong focus on social collaboration technology, aimed at both existing and prospective customers and partners, and at individuals with both business and technical perspectives. We meet twice annually, in late Spring/early Summer and again in late Autumn/Fall, and from 2015 onwards we will be splitting the events between the USA and Europe. In addition, through the use of these great social tools, we aim to keep a dynamic and lively online community going all-year round! The events will be social in nature, with a strong desire for real face-to-face networking and knowledge sharing as well as delivery of useful content.
Social Connections
- 3 days ago